S&OP has a number of benefits for the sales department and the company as a whole. Sales and operations planning is more crucial in businesses which have to physically make and ship products to customers, but it is a necessary part of life for all companies. It also gives sales greater transparency over what products will be available to sell, and when. S&OP requires detailed forecasts of predicted sales, so the rest of the business can respond correctly to fulfil the deals made by the sales department. All parts of the business, including the chief executive, are likely to be engaged in the process. It involves taking predictions about sales, and peaks and troughs in future demand, and identifying the impact that will have on future production, supply chain logistics, and finance. It is intended to maximise revenue by planning ahead to ensure that customers orders are met as efficiently as possible. It involves all the functions of the business working together to manage the future supply chain as efficiently as possible. Sales and operations planning (S&OP) is a business management process. Let’s have a look at how the process works, and then at some tips about how to do it well. S&OP is about making sure that sales don’t just generate revenues for the business, they generate profits.

Sales and operations planning (S&OP) is a crucial process for any business - especially post-COVID, as plenty of businesses have seen pipeline shrink and sales cycles lengthen.

Critical ops connection problem